How will the New Age of Tariffs change the boat and engine buying habits of Americans?
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BoatTEST's Daily Newsletter "On the Water"

Hello Boater

WELCOME TO THE NEW AGE OF TARIFFS

Tariffs Hit "Affordable"

Aluminum Boats

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UNINTENDED CONSEQUENCES 

Since the end of WW II aluminum boats have been the vessel of choice for generations of Americans. They are light, rugged, trailerable, and "Affordable." 58% of all the new boats sold in the U.S. last year were aluminum fishing or pontoon boats. So, half of American Boaters want to know where are prices going? 

HOW HIGH IS UP?

The Possible Effects of Tariffs on Mercury 

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IT'S ALL ABOUT JOBS As the largest seller of outboard engines in the U.S. -- on the order of 60% -- Mercury Marine stands to be impacted by the 25% tariffs on aluminum and steel. These two metals make up over 90% of outboard engines' weight, so it seems that their prices might skyrocket.  But, will they? And, further, what other factors may be afoot?

WHY IT'S COMPLICATED

Sea Ray Sundancer 370 Outboard:

Tradition Meets Triple Outboards

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CONTENT TYPE. The move to triple Mercury Verado outboards significantly changes the Sundancer profile and improves shallow water access. Complementing this shift is the notable option of full glass reaching the hardtop.

SEE THE SEARAY
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Prestige M8

NYC Apartment on the Water

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TENNIS COURT SIZED The M8 certainly won't feel cramped, with its wide-open decks and a seriously roomy saloon. The owner's suite is so big that Prestige actually calls it an 'apartment'! They named her the M8 because they reckon she's got the elbow room of an 80-foot monohull. 

EXPLORE HER DECKS

Pre-Owned Yacht Spotlight:

"TRUE NORTH" 2011 Hargrave 136'

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FOR CHARTER OR PRIVATE OWNERSHIP Recent refit, including new exterior paint; she accommodates 13 guests (5 staterooms + bunk room) and 8 crew. Powered by twin 1825hp Caterpillar engines, she features Naiad zero-speed stabilization, a 7.5 ft draft, a sky lounge, and a sundeck with Jacuzzi.

FULL LISTING & PRICE
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Denison Inks Major Deals

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BROKERAGE POWER PLAY

Denison Yachts secures exclusive Americas representation for Ocean King Explorer and Filippetti yachts, enhanced by a Northern Jet partnership aiming to integrate private air travel seamlessly with the yachting experience. It's a significant shift in client offerings – find out what it means.

UNPACK THE PARTNERSHIPS

Stall? Don't Call Yet!

Engine Self-Help Checks

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STRANDED? The engine cuts out miles from the dock? Before hailing assistance, run through critical checks that could get the powerplant running again. From simple fuel delivery issues (like a blocked vent or tricky primer bulb) to electrical gremlins (think kill switches and connections), Knowing these steps could prevent a long wait and a tow bill.

TROUBLESHOOTING TIPS

Superyachts On The Move:

Recent Global Sightings

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GLOBAL YACHT TRACKER Follow the wakes of the world's most talked-about superyachts. From imposing Feadships in St. Tropez and award-winning sailing yachts navigating Norwegian fjords to giants like Kismet arriving in Scotland, the global fleet never rests. Discover recent high-profile sightings across continents – see where these remarkable vessels have been cruising.

PINPOINT THE FLEET
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Life is Better on a Boat 

Key Largo FL - Jose - Dad with Daughter Stephanie and her children Milo  and Mila

Cruising through the waterways of Key Largo, FL with the whole family.

Life is Better on a Boat - Photo Contest

Most days, we feature a new Life is Better on a Boat photo and we even sometimes share on social media. Submit yours for the chance to win a coveted BoatTEST hat! Winner announced the last Sunday of the month.

 

(Bonus points for showing people enjoying life on a boat.)

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